For many businesses, the art of B2B sales is what makes them succeed, or sadly fail. Sales isn’t for everyone, it takes a thick skin to handle rejection and motivation to keep pushing through those hard weeks or months.
Here are four unique and effective ways that you could increase your B2B sales, and build a more profitable business.
Ensure your website is optimized for search engines
It’s great to have a beautiful looking website with some engaging content, however that’s all a waste of time if you don’t apply some SEO work to ensure that it performs well on Google and other search engines.
Experts agree that content has a huge bearing on your search engine optimization, however there are plenty of other strategies to consider as well. Luckily, there are a stack of SEO articles out there to help.
You will find that most SEO guides prove that most of it is common sense. Having a website that is engaging and encourages people to read and explore is far closer to success than just a pretty graphic.
Have a solid sales process
We have all seen those big enterprise sales stories, however when you are a small business, it can often be hard to afford the big solutions. Even a small team can use simple sales processes, to at least save time and money.
Start by documenting your current process. Use a cloud service like Google Drive to keep all your sales documents within reach, no matter where you or the team are, at any time.
Ensure you have the right communications software available; from email to maybe video, screen sharing and the like. VOIP makes it so much cheaper to deal with overseas calling, it’s crazy not to have a VOIP number that redirects straight to your cell phone.
Ensure your team is engaged
Experts around the globe agree on at least one thing, engaged employees make better sales people. Before you start yelling at your team to sell more and work harder, think of what their jobs are like in their eyes. There are plenty of ways that you can improve employee satisfaction without spending a fortune on yoga classes or pinball machines.
There are plenty of fun team building activities you can start, or just make a habit of showing your appreciation every week. A simple thank you is often music to an employees ears!
Create a great brand story
Storytelling is all the marketing rage at the moment, and with very good reason – it works! The web is full of great case studies showing how small to large businesses have used clever brand storytelling to sell more and make more profit.
Think of what would resonate with your B2B customers – what would they find fun? How are they engaged? What interests do they have besides work?
Guest Post from About Lauren Clarke
Lauren Clarke is an Australian freelance blogger, who writes on small business marketing, human resources and business for a number of blogs. Outside of writing, she enjoys red wine, and live theatre.