If you have recently signed up to use the services of an SEO agency, you may be frustrated to see that you are not getting the results you had hoped for straight away! Perhaps you’re considering your options in terms of SEO at the moment, and you’re wondering why some companies state that rankings take time, and then there are those that promise to get you to the top of Google within a matter of weeks? No matter what applies to you, we can help!
Google rankings take time; don’t believe the fake promises
Firstly, Google rankings do take time. This is a fact. Don’t fall for the fake promises. If someone is promising to get you to the top of Google in record time, this means that they are most likely using black hat techniques. Black hat techniques involve the likes of keyword stuffing, and they go against Google’s policies. Therefore, while you may experience a jump up the rankings in the near future, you will almost certainly experience harsh penalties and a severe drop after this, so it is really not worth the risk.
Instead, quality SEO services focus on white hat techniques. This means that they build your search engine ranking in a natural and organic way, using methods that Google encourages and generating results that will last. This includes building original and engaging content, generating links from relevant and high-quality websites, and ensuring that your website offers an incredible user experience.
Why does it take a long time to build your ranking on Google?
So now that we have distinguished between quality SEO services and those that try to cheat the system, let’s explore the reasons why it takes time for you to build your ranking on Google.
Well, firstly, it requires a lot of data collection, analysis, and observation on the behalf of Google, and this is not something that is going to happen overnight. Plus, consistency is a core quality that Google is looking for. Regular blog postings and a user experience that delights over time is a must, and so this is something that cannot be measured straight away.
Aside from this, it is critical to recognize that you are in competition with others in your industry that are using the same keywords as you. If they have been around for longer and engaging in effective SEO practices for longer, it will take patience and hard work for you to get to the top of the tree.
How long is long?
It really depends on your business and who you’re up against! Most experts will say that you need to wait anywhere from six to 12 months to see real results.
So there you have it: an insight into the reasons why building your ranking on Google takes time. We know that it can be frustrating to wait, but we promise that it will be worth it. After all, it is all about building sustainable results so that your business can be a dominant online force for years and years to come.