These days, it seems as if everybody has a side hustle and an alternative way of making extra income. People have been putting their ideas and products out there for a long time. Still, everybody knows that you need more than a good idea to make an income – you have to get the word out there. In order for people to notice you, you have to advertise your business. But sadly, digital marketing strategies and campaigns cost a pretty penny these days. This is why we have taken it upon ourselves to re-introduce you to traditional advertising strategies.
The power of print ads
This is probably one of the earliest and best-known traditional advertising methods we know, but there is a reason why it’s still around. Printing advertisements today is a bit different from decades ago. Everyone can admit that much, but it’s still surprisingly effective. Surprisingly enough, it’s the rise of digital marketing that has paved the way to make print media more accessible, and both still influence each other heavily. While anyone can read their favorite magazine and newspaper on their phone or computer, people are still buying print ones. And those that have been around long actually have quite a substantial following. A certain audience will react wonderfully to print ads in magazines. Just make sure you print it in a magazine that is going to reach your target audience.
Sending direct mail
When was the last time you received a personalized letter? We are so used to emailing and sending messages that we have forgotten just how powerful direct mail can be. Sending direct mail to old and new customers is a great way for a business to show that they care about their network, but there is more. A lot of businesses are actively looking into expanding their influence by combining direct mail with online promotional techniques. Mail campaigns often include postcards, discount coupons, and catalogs, and the method is highly effective, so you might want to give it a try.
When you have a special promotion or a new offer you want to put out there, you can rely on good old banners and flyers. Not only are these methods cheap and eye-catching, but they can really attract people and raise awareness of your brand and your business. You can even print a custom event banner and hang it close to your store or on a busy corner for maximum visibility. Luckily, banners come in many shapes and sizes, so you can even print several that you can place in different places. In addition to this, you can hand out brochures, business cards, and flyers in shopping malls and busy streets to get people’s attention.
Getting a pop-up stand
Your know-how in New York City you can still see those small pop-up stands in the busiest neighborhoods? As old-fashioned as pop-up stands are, they are still a very attractive and popular way to advertise your business. You don’t have to sell famous hot dogs or serve genuine Italian gelato to have people notice and approach your stand. Whatever services or products you are offering, you can get a small pop-up stand and use it to talk to people directly. Of course, it isn’t always economically viable for a business to operate such stands, especially if they aren’t already popular and their brand isn’t very famous. On the other hand, here are several useful marketing strategies for small businesses that you can try to get the maximum out of this opportunity.
Starting a podcast
Even though podcasts have gained popularity seemingly overnight, we should all remember that everybody listened to the radio in the time before the internet. They listened to the news and music, but they also paid attention to ads, events, and product promotions. Radio might not be as popular today as it used to be before, but it has evolved, and podcasts are here to stay. It seems as if everybody who is anybody has their own podcasts or appears in someone else’s. Regular people host podcast shows where they host experts and celebrities and talk about an interesting topic. In between answering hosts’ questions, guests often mention a project they’ve been working on or a sponsor they’ve recently teamed up with, which is where your business steps in. All you have to do is find a podcast that your target audience loves and see if they could promote you during their performance.
Read also: How to Start a Podcast? An Ultimate Guide
In the era of digital marketing and social media, it’s perfectly normal to focus on this aspect of advertising, but if you completely disregard traditional advertising methods and techniques, you’ll lose a lot. No matter how “old fashioned” these techniques are, traditional advertising keeps playing an important role in business marketing plans worldwide. Try out a few methods and see which one works best for your business – a small investment into traditional marketing can return a lot of money in the long run.